商品敘述：

The case focuses on China''s ''furious five'' smartphone makers - Huawei, Xiaomi, Lenovo, and OPPO/Vivo, charting the history of the industry and the changing dynamics of the global market. It explains the emerging market context in which these companies operate, its distinctive features, opportunities and challenges, and the various ways they have triumphed over established global brands. The case provides a detailed introduction to the respective Chinese smartphone makers and their products. It discusses their current strategies and how they were influenced at the formative stage by the background and experience of the respective founders. It examines their development trajectories to shed light on their global strategies in the future. Given its dynamic growth and intense competition, China''s smartphone market offers an ideal setting to analyse the competitive heterogeneity of firms in an emerging market context.

涵蓋領域：

Business dynamics;Competitive strategy;Emerging markets;Founders;Market evolution;Smartphones;Strategy

相關資料：

Case Teaching Note, (IN1443), 17p, by Guoli Chen, Tony Tong, Yangao Xiao, Nianchen Han

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